Page 11 - CIJ Sept 2025- Digital Edition

CLEAN BITES

Delhi Turns to Corporates Uttar Pradesh Goes on
to Revive Yamuna a 3-Month Cleanliness

Decades of unchecked sewage and Drive
garbage dumping have left the Despite having compost pits,
Yamuna one of the most polluted recovery facilities and processing
rivers in the world, with drains plants, only 11% of Uttar
carrying untreated waste straight Pradesh’s urban local bodies
into its flow. (ULBs) are certified garbage-free.

n a new push, the Delhi government has invited n response, the state has launched a three-
corporates to join hands in restoring the river under month special cleanliness campaign across
their CSR commitments. At the “Revival of Yamuna all 762 ULBs. Running from September to
Iand Delhi – A CSR Dialogue,” officials urged INovember, the drive will focus on strict waste
industry leaders to fund and support sewage treatment segregation, hotspot clean-ups, improved disposal
plants, drain maintenance and technology-driven and surprise inspections. User charges may
solutions for river cleaning. also be introduced to strengthen resources and
The Delhi Jal Board presented a roadmap of projects accountability.
that could benefit from CSR investment, while civic Officials hope the blitz will set higher
leaders stressed that river revival requires resources far benchmarks for compliance and discipline, while
beyond government budgets. By tapping into corporate giving residents a visible push toward cleaner
partnerships, Delhi hopes to scale up waste treatment neighbourhoods. The state aims to significantly
and citizen awareness, making Yamuna’s clean-up a improve its rankings in the next Swachh
shared responsibility. Survekshan assessment.

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