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E-Cell’s Initiative

Waste — be it solid or liquid, municipal, chemical, food or biomedical — has been a prime concern to India. Swachch is a social campaign by The Entrepreneurship Cell, IIT Bombay in association with Clean India Journal that strives to create a movement that urges the people of India to keep the streets, local stations, beaches and other public spaces clean.

This campaign also works towards spreading awareness regarding the use of sustainable startups and businesses revolving around hygiene and cleaning technology in India and meet the international standards of cleanliness & hygiene set by the latest trends in global cleaning technology. At a time, when the entire country – men, women and the youth – has risen to address the issue of unclean surroundings we need to address the elephant in the room to promote Smart Cleaning Solutions for a New India from across the world with extensive support from the Clean India Pulire and Waste Technology India Expos scheduled in Mumbai from January 18 to 20, 2018. There is an increased need for specific waste solutions right from collection, sorting, processing, treating, converting, recycling and reusing. We realize the need for upgrading our cleaning systems and bringing revolutionary and innovative solutions. E-Cell IIT Bombay will be presenting disruptive solutions in cleaning and hygiene solutions at Clean India Pulire.

Through Swachch we plan to undertake the cleaning and beautification of Juhu beach, which remains one of the most unsanitary places in Mumbai, through collaboration with other colleges, corporates and NGOs. The task of preserving Mumbai’s fragile coastline bio-diversity shouldn’t fall upon conservationists alone; it rests with all 20 million inhabitants of this city. Our collective willingness to participate in such a reform is perhaps best demonstrated by our presence at this beach to commit through action that we will not be just fence sitters or finger pointers.[/box]

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Prime Minister Narendra Modi“I take this pledge that I will remain committed towards cleanliness and devote time for this. I will devote 100 hours per year — that is two hours per week — to voluntary work for cleanliness. I will neither litter nor let others litter.

I will initiate the quest for cleanliness with myself, my family, my locality, my village and my work place. I believe that the countries of the world that appear clean are so because their citizens don’t indulge in littering nor do they allow it to happen.
With this firm belief, I will propagate the message of Swachh Bharat Mission in villages and towns. I will encourage 100 other persons to take this pledge which I am taking today. I will endeavour to make them devote their 100 hours for cleanliness. I am confident that every step I take towards cleanliness will help in making my country clean.”

– Narendra Modi

Read more articles on: Swachh Bharat