Page 65 - CIJ Sept 2025- Digital Edition

MAKING A POINT

“Preserve, do not replace because the real circular economy begins
in our closets,” says Kshitij Rajpal, young innovator, entrepreneur and
founder of Perfecto Cleaners. Having spent years in the cleaning and

aftercare industry, he has closely observed one striking pattern: India is
far too quick to discard. Whether garments, linens, shoes, or handbags,
the instinct to replace instead of restoring has become the default
choice. But behind every discarded item lies wasted resources, lost
craftsmanship and a missed opportunity to embrace sustainability.

restoration provides a simple we perceive and value our
yet high-impact entry point possessions. It invites us
into this sustainable, resource- to see items — not only
efficient approach. personal belongings but also
While businesses play a institutional resources — as
key role in implementing assets worth preserving rather
these practices, individual than disposable commodities.
choices are equally critical. Every repaired shoe,
By choosing to repair, restore, restored handbag, or renewed
or repurpose personal items piece of fabric contributes to a
instead of discarding them, culture of care, responsibility
each person contributes to a and sustainability.
larger cultural shift — one
that values longevity over Choosing
convenience, preserves Restoration over
resources and strengthens
the collective effort toward a Replacement Restoration is
cleaner, greener India. The choice between not just about
restoration and replacement is repairing — it is
Building more than a practical decision;
a Greener it is a philosophical one. about reviving
Cleaning It reflects whether we craftsmanship,
Ecosystem continue down a linear, quality and value.
The shift from replacement wasteful path or embrace a — Kshitij Rajpal
to restoration has broader circular, sustainable model
implications for India’s that benefits individuals,
cleaning ecosystem. It organizations and the
encourages innovation in environment alike.
sustainable cleaning products By adopting restoration as
and techniques, moving away a mindset, India can lead in
from harsh chemicals that can creating a cleaning ecosystem
damage both materials and the that is efficient, innovative and
environment. deeply responsible.
At the same time, it creates For institutions and
opportunities for skilled businesses especially,
labour, craftsmanship and choosing restoration can set
technological solutions new benchmarks in cost- SCAN / CLICK HERE TO
ASK THE EXPERT
that support high-quality efficiency, sustainability and
restoration services. environmental stewardship —

At its core, restoration shaping a cleaner, greener and
is about changing the way more sustainable future.

www.cleanindiajournal.com • Clean India Journal • SEPTEMBER 2025 65