Page 22 - CleanIndiaJournal October Digital Issue
P. 22

COVER STORY






                 Introducing his product to the   managers to make interventions   the Show. While traditionally
                 Indian market at the Clean    when necessary. The company is   associated only with the
                 India Show was South Korea’s   looking to make-in-India.    hospitality sector, these products
                 Charles Lee, CEO, Pillars of                                are now recognised for their
                 Creation. His combination of   Fragrancing                  role in enhancing mood and
                 sensors measures carbon dioxide                             productivity, and influencing
                 levels, dust, humidity and other   A host of scent diffusers and   shopping habits in various
                 parameters, alerting facility   aroma oil dispensers made their   sectors like corporates, airports
                                               appearance in this edition of   and retail.
                                                                               Think Hygiene launched a
                                                                             signature scent service, which
                                                                             creates exclusive fragrances
                                                                             for a brand, enhancing
                                                                             customer recall. While the
                                                                             hospitality sector remains a
                                                                             primary client, it also caters to
                                                                             the automobile showrooms.

                                                                             Paper towels
                                                                               Almost written off during the
                                                                             pandemic, these products are
                                                                             back with a bang. Saraya Mystair
                                                                             Hygiene introduced two-fold paper
                                                                             towels which are more affordable,
                                                                             easier to dispense and reduce
                                                                             consumption by 25-30% compared
                                                                             to three-fold towels. Also on offer
                                                                             was a centrifuge FRT toilet roll
                                                                             meant for heavy users like BPOs,
                                                                             which reduces wastage – an
                                                                             important selling point.
                                                                               “Earlier, our major consumers
                                                                             were only large IT companies
                                                                             and airports. Now, we see
                                                                             demand coming from medium






























               OCTOBER 2023•Clean India Journal
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