Passion, hard work and positive approach were Anjana Vij’s only assets when she set foot in the cleaning industry with a dream of creating a brand. With minimum knowledge to begin with, she learnt on the job and today, a decade later, she had accomplished her goal. Kibble Enterprises, her company that markets smart manual cleaning tools, is among the most recognized companies in the industry. During this journey, Kibble imported products from USA, Denmark, Italy and other countries.
“Then I thought, why not make these products in India. Along with Gyans Meditronics (GM) – the inhouse indigenous manufacturing facility in India, in 2007, Kibble introduced the regular consumables (of Indian make) with international quality. “Though new, the acceptance was great and together we developed a premium range of products made up of impact resistant polypropylene plastic in various sizes. “Later, in the same year, we introduced Microfibres in India, not just for floor cleaning but also for hand,wall and vertical cleaning.” She started campaigning for microfibres and was successful in making people understand the product’s efficiency too.
With time, Anjana understood the need for better cleaning solution in the institutions. “In 2009, I introduced the international concept of Colour Coding System in the Indian Market.” Her team under her special guidance created awareness among clients on the benefits of colour coding. “The market adopted this concept gradually which led to radical improvement in hygiene standards in institutions.”
In 2011, Anjana wanted to give a quality product in the affordable price range to the mass market; “DELPH” was developed with GM’s support.
This was also the time when the world was turning towards green manufacturing technology. Anjana takes the credit of being the first to introduce this concept to the Indian market. She adopted the concept and a unique technology to produce microfibre yarn by skipping dyeing process; thus minimizing pollution to the environment.
With her ceaseless work, quick learning and fearless adoption of global concepts, Anjana has taken Kibble Enterprises to a different level with prestigious clients from many leading hospitals and hotels. Kibble’s presence is wide across India with strong dealer and distributor network.
