RB in collaboration with Jagran Pehel launched the wet and dry waste management program in association with Noida Authorities to strengthen Hon’ble Prime Minister’s Swachh Bharat Mission. 100 laboratory tested with ISI trademark stainless steel dustbins are being set up at public places in Noida. The program was unveiled by Hon’ble MLA of Noida, Mr Pankaj Singh and was represented by senior dignitaries from Noida District Administration, RB and Jagran Pehel.
Noida alone generates about 600 metric tonnes of solid waste everyday which is dumped in landfill sites around the city. The campaign would assist in gaining enhanced segregation of wet and dry waste and also generate awareness amongst citizens of Noida about health hygiene and sanitation.
Speaking on the launch, Mr. Ravi Bhatnagar, Head External Affairs and Partnerships said, “We have a long-standing association with the UP Government and are aligned with them for implementation of waste management. Our commitment is to work closely with the district administration in achieving the highest standards of cleanliness in Noida. Our newly launched waste segregation campaign is aimed at addressing the acute absence of sanitation in various pockets of Noida that lack access to water and sewage infrastructure. We are confident that our efforts will prove fruitful in keeping the city cleaner. In the long run, we are planning to install smart dustbins which is imperative for waste segregation in smart cities’.
The wet and dry waste segregation program is an additional step for Dettol Banega Swachh India Campaign to bring about cleanliness and behavioural change amongst people.