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ONE SERVICE industry which is fast growing and getting organised tapping the expanding market is dry cleaning and laundry.  According to a recent survey, this segment in India is to the tune of `3,000-3,500cr. It is also estimated that by the end of 2020, more than three million Indian households would be requiring laundry services on a weekly or even daily basis.

Understanding the demand for door step laundry services is the NCR based company Dhobilite that promises hassle free laundry to its consumers and vendors with its Android based application Dhobilite.

The application with its and website provides end-to-end solution for all  laundry needs from placing order, tracking order, rate list, payment solutions & integration with PayTm, history, complaints, rating, referral and coupons.

“We are focused on making our services affordable to every middle household in India. Owning the entire supply chain is critical for this. This helps us provide the best possible customer experience.  With busy schedules it is getting frustrating for people to do laundry at home; this is a daily need and not a need of some specific segment.  So, if there is a need there has to be a service catering to that need,” said Nishant Tripathi, co-founder of Dhobilite.

We are providing our services to vendors. This is helping them increase operational efficiencies by at least 20-25%, thereby resulting in reduced costs

According to Abhishek Kumar, co-founder, the company entered the market at the right time in 2011 allowing it to have valuable experience regarding market and technology. “Now the market is set to explode and Dhobilite is best placed to completely exploit the fruits of expansion. For us, technology is the enabler to meet customer expectations. Other competitors are facing issues in expansion because of this reason. We are providing our services to vendors as well which is helping them increasing operational efficiencies by at least 2025% thereby resulting in reduced costs & better profitability and creating a win win environment for all.”

The strengths of Dhobilite are lower rates (made possible with nil marketing cost), 80% customer retention, short delivery time and low complaint rate. Along with expanding its operation in the NCR market, the company plans to enter other major cities like Bengaluru and Hyderabad.

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