Wardrobe-India has entered into tie-ups with designer brands and mid-size hotels for co-brand promotion and outsourcing of specialised services. The chain of dry cleaning and laundry stores from Diamond Fabcare Pvt Ltd and Brown Gouge of Australia, intends to increase its operations by this effort.
Numero Uno, Welspun Home Textiles and Yarns are some of the famous clothing brands Wardrobe has tied up with. It is also in negotiations with Indian designer Varija Bajaj – the owner of Lotusse Lifestyles Varija and Vasari.
The agreement calls for the brands co-promoting each other’s products and services. They will also give special offers to their customers which can be availed at all the Wardrobe wash care centres.
Wardrobe-India has offered one-third of its capacity to cater to the outsourcing of specialised dry cleaning and laundry services by mid size hotels and institutions, thereby widening its reach. The institutions include Tivoli Garden, Lemon Tree, Icon Villa, Icon Tower, Grand President and Vista.