Tech-enabled Service
“Technology plays a critical role for any business to succeed with process automation being the key ingredient to achieve it. To ensure timely delivery, we need system to react in real time to whatever comes its way. At LaundryWala, we have following systems to ensure the timely delivery:
- Monitoring System – Real time system to keep track of an order in its lifecycle from the stage it is being picked and till the time it is delivered. The use of technology in generating information and required manual supervision in the different stages of washing reduces delays.
- Resource Allocation System -We use algorithm to assign orders to pick up agents based on their location and the volume of orders already assigned to them.
Target Segments
Our target markets are the working professionals typically in the agebracket of late 20s and the 30s living in good rented houses in Metros. They earn well, care about personal hygiene and appearance, but don’t have time for laundry.
Our main target segment is B2C & B2B2C and we do not intend to provide services to Industrial and commercial segments. Services include daily needs such as washing, Ironing & Dry cleaning. There are other value added services such as starching, charak, saree polishing and bags cleaning.
Equipment & Detergents
We use Fabcare equipment and Diversey’s detergents. We also have a RO treatment plant in place to treat water.
Market Scenario
On-demand laundry services market is in nascent stage globally. While start-ups strive to figure out the right operating model, one thing is clear – India with high proportion of young professionals presents a huge opportunity. We are very excited about this space.
As told to Suprita Anupam
