Recently alarming reports have been released by Government agencies about groundwater contamination due to dumping of industrial water, untreated sewage in fresh water bodies and excessive use of fertilizers. Water scarcity is a looming problem for both urban and rural areas and the situation is being seen as a crisis. Use of contaminated water is also leading to numerous health problems across the country. The scarcity of water is driving the demand for use of water treatment technologies and products.
It’s an interesting time to appraise the “blue segment” of green business. Water has taken a back seat in sustainable business and cleantech. Over the past decade, the rallying cry of “water is the new oil” (or even the new carbon) has not materialised. Yet with mounting water scarcity and water quality pressures, the convergence of water and energy issues and the drive for greater resource efficiency, the market is clearly gaining momentum. Between 2005-2010 the Dow Jones Water Index surged 80% and between 2007-2010, it outperformed the S&P by over 20%. There are already a large number of countries, industries and companies whose economics are critically reliant on water. And that number is going to increase exponentially in the next five years. Here’s why: