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Interview with: Hartmut Jenner, Win your brand before you build your brand

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Alfred Karcher GmbH & Co. KG, a leading cleaning equipment manufacturer, has completed 75 years this year. Innovation has been the driving force of the company all way through, said Hartmut Jenner, CEO & Chairman of the Management Board. He spoke to Clean India Journal at Karcher’s booth at ISSA/Interclean Amsterdam. While Karcher’s compact BR 30/4 C scrubber-drier won the CMS Purus innovation award in Berlin last September, its BD 50/40 RS scrubber-drier won the top award in Amsterdam in the ‘Machine, Accessories and Components’ category.
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