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Facing Challenges

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Facilities managers face many challenges considering the multitude of distinctive elements they must bring together during a typical day. Diligence...
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How to make International marketing plans & segmentation

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Marketing planning is key to success but what goes into an international marketing plan and how does it differ to a plan for your domestic market? Ceris Burns, international marketing specialist for the cleaning industry, MD of Ceris Burns International Ltd, London talks us through the key points to be considered.
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