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Zero Waste Focusing on destination, not diversion

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In striving to create a waste-free world, it is important that we articulate not only our goals but the ways we plan to go about bringing them to fruition. I believe our objectives would be much better served in this regard with a simple word substitution. Rather than focusing on diversion rates as the way we measure recycling success, what we really need to be talking about are “destination rates.”
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