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Be it Africa or South Asia, people are more likely to own a cell phone than a toilet. Hence, a novel way to promote use of sanitation and good hygiene is through mobile games. The growing Games for Change industry apply the principles of traditional social games to address specific challenges. For example, the UK’s Channel-4 has commissioned the game developer Playniac to build an online game to improve financial literacy among young Britons who are heavily in debt.

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