Facebook Twitter Linkedin Youtube Instagram
Home > Cleaning > Retail sales compensate for commercial slump

Retail sales compensate for commercial slump


Large companies are reporting massive sales to end-users

commercial slump Mirroring the shift from commercial to retail sales, hand washes, sanitisers, floor and toilet cleaners have seen a surge in household penetration since January, helping brands garner new consumers. Sanitiser penetration moved from a mere 1% in Jan September 2019 to 45.6% in the same period this year.

As Covid fuelled consumer demand for hygiene products, penetration of hand washes went up to 32.9% during January-September this year from 11.9% a year ago. Significant growth for the category was led by rural markets, where volume contribution from India’s villages stood at 25.7%. Floor cleaners jumped from 13.9%] in 2019 to 19.7% this year.

Several large FMCG companies such as Reckitt Benckiser reported increased usage of their products, barring the first few weeks of the lockdown that disrupted supplies. In October, Reckitt Benckiser reported that an additional 20 million
households used its Harpic brand of toilet cleaners compared to a year ago period.

Share this article

Leave a Reply

Related Articles
Sanitation workers invited to Patna’s Republic Day Parade
Covid_Wedding feat
Great Indian (Covid) Wedding Protocol or Partying?
Pharma 1 feat
Rebooting India: Unstoppable Pharma
Tourism in the Pandemic – Maldives Model

Newsletter Image

Get all latest news articles straight to your inbox