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Home » Cover Story » Rentokil-PCI Setting a New Trend in the Pest Industry

Rentokil-PCI Setting a New Trend in the Pest Industry

Rentokil and PCI the two ‘pest’ giants have come together in a “Business Marriage partnership”. The British-Indian pair is set to change the picture of pest management, bringing in visible changes in the way we look at pest problem. The new JV will focus to set new benchmarks for customer service with domestic operations across India, while introducing Rentokil’s worldwide standards for pest control, top-notch innovations and digital tools and services. Rentokil PCI is devised through the coalition of two pronounced powers i.e. Rentokil, the dominant pest control brand in the world and PCI, the supreme pest control brand in India. Rentokil-PCI brings a 100-year-old endowment of belief, guidance, revolution and care to the industry.

​The joint venture is a deliberate amalgamation of the acknowledged managerial and specialized skills represented by Rentokil Initial and PCI’s premier position, all-round customer base and extensive experience in charge on the Indian subcontinent. It is exquisitely suited and scheduled to meet the the surging requirements for high standards in pest management services. Rentokil PCI is on a special spot being the only top-tier pest control business firm with research and development backing. It has several policies, which point to give considerable Health & Safety satisfaction to employees and customers. Commitment to such policies is a glaring contribution to round-the-clock improvements in Occupational Health, Safety & Environmental Protection in the organisation.

This is the story of how two significant brands, whose key values and idiosyncratic strengths made them trailblazers in the industry. The enterprise has built up boundless understanding of the lifestyle, routine and susceptibility of all types of pests that can have an impact on businesses. Rentokil-PCI came in collaboration with one shared mission which is to Protect People and Enhance lives in every way and stay devoted to their promise of a finer globe through impeccable degrees of safety, moral code, foremost innovations and a continuous approach of viable evolution and performance. They want to be recalled as a foundation where steady business practices of the highest calibre are cultivated and fostered as a norm to motivate and perk up the lives of everyone connected with it.

Pest management should be given priority

There are various aspects or reasons why pest control isn’t treated as a priority in India. When you put it into perspective, the Indian pest control industry can largely be divided into two segments – residential and commercial.

When it comes to the residential market, the basic challenge is awareness, or rather the lack of it. People are oblivious to the fact that the presence of pests in their homes can be detrimental to the health of their families. For the pest control industry to control the presence of pests, it is imperative that even our customers follow proper prevention and precautionary measures.

Take a simple pest like the mosquito. A dengue mosquito (Aedes Aegypti) typically affects homes because of its characteristics. The mosquitoes prefer to breed in stagnant and clean water such as flower vases or uncovered barrels or buckets. Research has shown that certain chemicals emanating from bacteria in water containers stimulate the mosquitoes to breed. The most lethal breeding areas are wet shower floors and toilet tanks, because they allow the mosquito’s to breed inside a home.

Hence, the need to educate the residential market on how they can work with us, to keep their homes and families safe. Simple measures like minimizing stagnant water sources and keeping a premise clean could go a long way in managing the mosquito menace.

Another interesting aspect with the residential segment is the ‘Value for Money’ element that our services offer. A dinner date with your family could cost about Rs.3000 to 4000. That’s roughly the same amount a family spends for an annual pest control contract. Once people start seeing the real value of our high quality services and the importance of pest management, pest control will start becoming a priority.

Speaking of the commercial segment, there are three reasons why they opt for pest control services… protection of property, protection of people and adhering to regulatory compliance.

Protecting the assets basically means preventing damages to property. Whether it is rodents cutting down the cables with an expensive downtime of setting back servers or termites attacking the furniture or building structure. Protecting the people involves maintaining cleanliness in the pantry or preventing the mosquitoes from entering the premises.

Compliance is another reason why commercial establishments opt for our services. Today, compliance has become a critical aspect that is applicable across various industries… be it food processing, Pharma or even hospitality. We call these our high dependency segments where pest control measures are absolutely necessary. However, the level of awareness about best practices in pest control in these industries is debatable and completely depends on their respective knowledge base.

At Rentokil PCI, we practice the ERDM principle… Exclusion, Restriction, Destruction & Monitoring.

Exclusion is a basic preventive measure which includes preventing the pests from entering the premise or property. In short denying entry to pests.

Restriction is another preventive measure which entails restricting areas where pests could breed or find harborage. It also involves sealing off cracks and crevices that may become harborage areas. This step also involves maintaining a detailed sanitation program which includes following proper storage practices.

Destruction is a control measure which involves non chemical and chemical methods to manage the pest population irrespective of the level of infestation.

Monitoring is a very important step which involves frequent monitoring of the pest population to ensure that the pest population is under control.

Rentokil and PCI the two ‘pest’ giants have come together in a “Business Marriage partnership”. The British-Indian pair is set to change the picture of pest management, bringing in visible changes in the way we look at pest problem. The new JV will focus to set new benchmarks for customer service with domestic operations across India, while introducing Rentokil’s worldwide standards for pest control, top-notch innovations and digital tools and services. Rentokil PCI is devised through the coalition of two pronounced powers i.e. Rentokil, the dominant pest control brand in the world and PCI, the supreme pest control brand in…

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