Reinlich Manufacturing Pvt. Ltd has launched France-based Soro Global’s housekeeping range of cleaning chemicals for the professional cleaning market in India.
The new range of products including glass cleaner, furniture maintainer, air fresher, toilet bowl cleaner, floor cleaner concentrate, bathroom cleaner, carpet shampoo and stainless-steel polisher was launched during a well-attended programme at Sahara Star, Mumbai.
Introducing the product range to buyers from various segments including airports and hotels, Managing Director Hasmeeth S. Uppal said that the initial feedback of the products has been every encouraging. “In fact, our products have stood up against competitors in a third-party validation.”
Soro International products are now manufactured in Spain. For the Indian market, Reinlich will do the bottling in its manufacturing facility in India. The facility is in keeping with the standards established by Soro in Spain. “We strictly adhere to the repackaging processes, cleaning with RO at the facility and waste management as per the guidelines.
“The key ingredients for most of these chemicals comes from natural solutions and not purely from chemicals which give them a unique proposition in the market,” Uppal added.
“With the launch of Soro Global, the Indian market will have another European brand and the much-required ecological products,” said Debasish Behera, Executive Director, Sales & Marketing. “In the initial phase we will be catering to the facility services market,” he added.
The leading players of the Professional Cleaning Industry from Mumbai attended the event. There were key decision makers, who appreciated and applauded the opportunity being created for distributors and professional end users to sample a high-quality European Product being made available locally.
Soro was established in Paris in 1915 and has a history of over 100 years of excellence in developing and manufacturing cleaning chemicals for the European Market. It is still owned by the same Soro family and managed by the fifth generation.
Reinlich Manufacturing Pvt. Ltd is an initiative of Unger India.