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Clean Care Premium Products India Private Limited has been catering to the Corporate & Institutional Space with its flagship brand – Green World. Bharat Karani and Pinak Gala, Directors of the company share their plans of venturing into retail segment and much more…

Since its inception, Clean Care has lived up to the customer expectations

Pinak Gala and Bharat Karani at the Clean India Show, 2012

There was a requirement of a lot of housekeeping products and consumables when we ventured in the year 2007. At that time we targeted FM companies for their requirements of all housekeeping materials under one roof. This is the time when we created our clientele. Gradually, we realized that there is demand for the tissue category in the whole housekeeping segment. With the growing hygiene industry, tissue products formed a major category where we could foresee growth prospects. Today the market position is that only half of the tissue product sector is organized. There is a need for the organized market to grow at a rapid pace with the kind of volume we can cater to.

Platforms like Clean India Show have been able to help us in bridging the gap between customer expectation and availability of the products in the market. We feel that the show will open business avenues for us going forward.Bharat Karani and Pinak Gala

The company has a current capacity at 1200 tonnes (per shift) of converted tissue products per annum and is still expanding. So how do you plan to expand?

We ventured into manufacturing in 2010 and realized that the industry has a long way to go. It is growing with a CAGR of 15% per annum, taking into account only the organized segment. It would double if unorganized segment is also accounted for.

Spanning an area of 12000sqft of manufacturing facility, we are currently catering to the institutional segment in a big way. We have recently launched the organized retail brand in the name of Concord. Even the retail segment is growing rapidly with the FDI retail coming into the country. This is one space where we are looking for tremendous growth. We would also be targeting some exports in the coming next one or two years.

What are the new products launched? How are you spreading awareness about the products?

The new products, the Concord range, are in the retail segment. We are promoting and spreading awareness amongst the Corporate houses about our eco-friendly products. The tissues and papers we have been using are coming from 100% recycled pulp or virgin pulp. The materials used do not have a single per cent of synthetic content and are therefore recyclable. We are catering to over 300 corporates as of today either directly or through distribution channel pan India.

As far as the tissue industry is concerned, we are promoting dry category of tissue. So whatever dry tissues available for any consumption – toilet rolls, sanitary towels, hand towels and facial tissues – are basically manufactured/converted in house.

With the evolving cleaning sector and changing customer preferences, what are the challenges you face?

We have faced a lot of cost cutting from the client’s end. The unorganized segment is prevailing in India. Our mission is to provide quality products at the best price. The market is today responsive towards price sensitivity, quality and service aspect, which we would like to strategize upon. Institutions have been more responsive towards the ISO Certified organized players.

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