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Pulizia: Trendsetter in Hygiene & Cleaning

Nadeem Siddiqui, Pulizia Industries Private Limited, shares his thoughts on the need to adhere to quality measures and following ethical business practices

Pulizia with its trademark brand named “RENSLIGHET” is a rapidly growing company into hygiene and cleaning chemical solution. Based out of Mumbai (India), Pulizia is known for innovative & revolutionary industrial and household hygiene & cleaning chemical solution. We have our manufacturing facility in Vapi (Gujarat).

Though, I and my co-promoter Ms Dipti Verma being from the same industry have had rich exposure; however, before launching Pulizia, we undertook extensive study of the Indian market to understand the expectations of each constituent of the business i.e. raw & packaging material suppliers, manufacturers, logistic partners, channel partners, customers and their concerned staff. The outcome of this study has helped to identify the founding parameters, objectives of the company and business strategy.

We are committed to deliver customized quality solutions and excellent service to our customers at most economic cost. The business approach of Pulizia is steered by two principles – firstly “Adherence of most stringent quality control measures” and secondly “following ethical and professional practices.” We understand that these two principles synch with the principles followed by all professional organisations.

How different are your products compared to other products in the market?

To match with the dynamic lifestyle of the 21st century, Pulizia has come up not as product supplier but as solution provider. As per our business process, we diagnose the problem at customer’s end, evolve a customised solution and then provide hand holding support to the customer in implanting the solution. So, our association with the customer is throughout the process. This strategy makes us stand out from others. To cater all level of customers, we have specific solutions. Apart from Pulizia solutions, for Green products and specialised solutions, we have partnered with the UK’s leading hygiene & cleaning chemical company Zenith as sole bulk importer and distributor for Indian market.

What are the target segments being focussed in this year and what specific products you have for these segments?

We are less than a year young company with high ambitions & business plan. Though we are targeting all sectors, based on our market study, we found a lot of scope in HoReCa, educational institutes, automobile, construction, laundry and dairy sector; therefore, initially we focus on these industries with industry specific economic solutions.

To facilitate above and cater to the customers across India, we are targeting to create channel network across India. Having successfully creating strong channel network in South & North, now our focus is on East & West India

Where do you see Pulizia in the next three years?

In industrial & institutional segment, our aim is to establish Pulizia as single point solution provider for their all hygiene & cleaning needs and become their valued & reliable partner in their growth journey. Additionally, as company has recently entered into retail segment with small packs of toilet cleaners, hand sanitisers, powder & liquid detergents, we aim at making 1% population of India as our valued customer for at-least one of our hygiene & cleaning solutions.

What has been the penetration of Pulizia so far and what is your strategy for the coming months?

With the strong goodwill of promoters, high quality products, significant margin to channel partners and cost-effective solutions to the end users, the company, within seven months of operation has been able to create 50+ valued channel partners across India. Though as per the plan, company initially has focussed and successfully established strong network in South & North India, we are now focussing on East & West. Target is to reach out to tier II & III cities as there is huge gap between needs and economic solutions. As on date company has more than 50 valued channel partners and the numbers are growing rapidly.

Also, we are on look out for best talent to join us rewarding career.

Does Pulizia aims at International Market?

Yes, company has already obtained license and within a few months of operations, the company has received quite a few serious enquiries from Middle East, East Asia & African countries. In few cases, the discussions are at advance stage.

We are open to bring best products and solutions to Indian market from across the globe and are ready to tie up with any brands, on mutually agreed terms.

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