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Pulire Verona: Business Meets Made Easy

This year the visitors to Verona could plan their business meetings better than ever, thanks to the enhanced version of hi-tech digitalization Pulire 2.1 which was first introduced at the 2013 Show. Visitors could access the matchmaking system that allowed them to book appointments with exhibitors. All information about exhibitors were made available on smartphones and tablets, while exhibitors received real-time information about visitors.

“Digitalization represents a significant advantage for exhibitors,” says Toni D’Andrea, CEO of Afidamp Servizi. “If an exhibitor is looking for a distributor, say from Qatar, the app can inform the exhibitor if the distributor he is looking for is at the fair. The app helps exhibitors and visitors to have a presence both before and beyond the fair.”

 About 15,136 visitors walked through the doors of Europe’s second largest cleaning show and the cleaning industry witnessed the market bouncing back to action with renewed confidence and conviction.

 Businessmen from across 99 countries converged at the fairgrounds alongside 271 exhibitors from 16 countries- prominently Italy, Germany, the Netherlands, Spain and France. Also remarkable were the exhibitors from United Arab Emirates, which is a key country for its connection to the Middle East. There were also exhibitors from China, the United States and Taiwan.

On an exhibition area of 15,000sqm in four halls, external exhibition area of 853sqm and external display area of 2,000sqm, the exhibitors, largely focusing on solutions for the horeca segments, showcased many innovative products and solutions. Pulire hosts the largest manufacturers of professional tissue, from paper towels to nonwoven fibre towels to paper products.

The Show attracted more than 26% visitors from international grounds, with increased presence from Europe and other countries, including Asia, the USA and Oceania. There was a noticeable inflow from the Middle East, besides India, China and other Asian countries. About 40.7% of the total visitors were composed of distributors, dealers, retailers, importers, buying groups, 34.6% represented facility management companies and manufacturers accounted for 16.5%. International delegations from Brazil, Singapore and South Africa were also in attendance.


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