In addition, Dabur has been working towards providing clean and Germ-free public toilets across the country. Under this, Dabur has undertaken massive awareness building campaign and special cleanliness drive across Sulabh public toilets in the capital. A team of Volunteers were positioned at Sulabh International’s public conveniences across the country. These volunteers disseminated the message that a clean and germ free toilet is a basic hygiene need of a human being for leading healthy life and to safe guard from common diseases. Under this initiative, Dabur and Sulabh worked towards promoting cleanliness across all public places like Metro station, Railway Station & Bus Stops, and encouraged people to join the project to keep our city Neat & Clean. We have covered 16 Sulabh locations of Delhi.
Dabur has also undertaken cleanliness drives across government schools in the National Capital Region. Under this special sanitation and cleanliness awareness camps were organised to educate kids about the tenets of cleanliness in their everyday lives. Cleanliness drives were also undertaken in the school toilets and students’ play area.
At Dabur, we identify environmentally sensitive species of medicinal plants and herbs, and develop methodologies to address their sustainability concerns. Our teams have joined hands with local NGOs across the country and have been involved in undertaking
special training programmes for farmers, villagers and tribal communities across the country to train them on sustainable and environment-friendly cultivation processes.
For protecting rare species of herbs and medicinal plants, we engage directly with the community through these NGOs. Our continuous engagement with the community has not only helped revive a host of these endangered species, but also establish a sustainable source of livelihood for these forest-based communities.
Our agronomical initiatives today cover India and Nepal. In India, the coverage of our agronomical endeavours is now spread over 13 states. Across these states, the total area under cultivation stands at over 1,411.50 acres, and this exercise now involves 1,674 beneficiary farmers who have been linked to our programme.
How would you define ‘Individual Social Responsibility’?
Individual Social Responsibility (ISR) is about an individual becoming responsible in his/her actions that impact communities outside their immediate circle of family and friends. We are seeing the youth today becoming more socially responsible. They are giving to charities, consuming green products, donating blood and giving more time and, at time, entire careers & lives for good causes.
This change can also be seen on the social networks, on how they react to things and how they are more committed to working for a cause. Even companies and brands are now increasingly focusing on this social consciousness of today’s youth by launching special initiatives and programmes.
I would define ISR is an inherent part of CSR because without it, no CSR programme can ever be successful. If individuals feel more socially responsible, they will drive the agenda of change within both the community and the companies they work for. With ISR, CSR will be an automatic end result.