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New colour for Karcher products

Kärcher GmbH has announced a comprehensive change to the colour of its professional cleaning products as part of a strategic realignment to focus on the customer. Kärcher products will change from their traditional yellow colour to their new colour of anthracite to create a clear differentiation between consumer-use products (yellow) and commercial-use products (anthracite).

Hartmut Jenner, Chairman of the Karcher Management Board, said “Our focus is on ensuring that our customers’ needs are totally satisfied. The new colour is an important step in that direction as it will be much easier for customers to choose the category of equipment they require.”

A further advantage of anthracite as a colour is that it fits inconspicuously into its surroundings. It is also a colour that is more resistant to dirt, reducing the effort and expense required to keep machines clean, while colour coding makes Karcher’s professional products easier to operate and maintain. Controls that are required for the cleaning process are yellow and those that relate to maintenance and servicing are light grey.


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