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Mall developers bank on technology for return-to-normal

Indiaretailing reported the opinions of leading managers 

Commenting on how the situation could unfold in coming quarters/months, Gurvineet Singh, Chief Executive Officer, Viviana Mall said, “We are focusing on recovery. We hope that with the vaccination drive which is now a priority for the Government the day will not be far where our city and our country will have herd immunity. Also like other countries, the second wave is expected to show a downward trend in the next 45-60 days, which should again infuse the confidence back in customers. We expect full recovery of sales by July 2021, provided there is no lockdown.”

“The focus will definitely be on providing an environment where customers feel safe to shop and dine. After a year of the pandemic, people yearn for social experiences and will readily consume it, if assured of a safe experience. We believe that malls should create reasons for consumers to return to in-store shopping by focusing on safety and convenience, while balancing it with consumers’ desire for social interaction. Hence, we intend to launch some premium brands, for the first time in Kerala, giving consumers new experiences and something to look forward to,” said Shibu Philips, Business Head, LuLu Malls.

“Keeping in mind the COVID scenario, the future plans are very much similar to how we have been managing so far post the first phase. We will be restarting with the ‘Pre-Book a visit’ feature on the Quest App, Zoono surface Sanitization technique, Pickup Porter services, Contactless payments, Frequent Temperature Check-ups at the entry points.  Also, in terms of marketing promotions, there will be a lot of activations on the digital front because consumers would prefer going contactless and hence, digitalization would be the way forward.  We will be following ISHRAE guidelines for ‘Safe Air-conditioning environment’ which will be adhered to wherein we have to maintain the temperature and humidity at certain levels for a virus-free condition,” said Sanjeev Mehra, Vice President, Quest Properties India Limited.

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