As a part of its sustainability efforts, the Mahindra Group, in collaboration with Brihanmumbai Municipal Corporation, has undertaken a drive to build awareness about the impact of plastic and collect plastic waste. Mahindra educated the local communities about plastic pollution. For this, the Group brought on board artistes from Vishwa Cine Productions Pvt Ltd to perform a street play at the BDD Chawl, Worli. The street play was associated with the Group’s #ButThisIsNotEnough campaign, conceptualized to urge individuals and organizations to bring about a positive change.
Anirban Ghosh, Chief Sustainability Officer, Mahindra Group said, “We enjoy the convenience of plastic bags but must also take note of the havoc it causes to the environment. The destruction of ocean ecosystems, threat to lives of cattle and pollution of public spaces must be stopped. The Government’s ban on single use plastics is thus very timely. Mahindra’s has partnered with Brihanmumbai Municipal Corporation to enable responsible disposal of existing plastic by our colleagues across the state. #ButThisIsNotEnough. Communities across all walks of life must come together for the cause to drive positive change.”
Kiran S. Dighavkar, Assistant Commissioner, BMC said, “We appreciate the efforts being taken by the Mahindra Group in supporting the plastic ban and help in creating awareness towards making Mumbai a clean city. This is a great source of encouragement. Such associations result in better implementation and outcome. Plastic pollution is a rising concern and BMC needs the support from corporates and the public at large to address it. Human beings, wildlife, land and waterways are under serious threat due to plastic pollution which has various adverse impacts on their existence.”