It is important to consider hard core facts that setting up a manufacturing plant that could produce highest quality products at par with ‘Made in Germany’ is a costly affair, as majority of the technologies & machine parts for the installation are usually imported. Further, lack of infrastructure, forces manufacturers to walk an extra mile while ensuring water, electricity and other necessities are met. This escalates the production costs.
Over the past decade, there has been an uncertainty over the demand-supply curve, be it globally or locally. It would thus be conducive to opt for an exclusive ‘Make in India’ brand based on the economy of scope rather than the Make in China based on the economy of scale. Any exclusive move by the government in favour of the cleaning industry will be the ultimate game changer, as the cleaning Industry can in some way or the other connect each and every industry. Having said so, it is time Indian manufacturers gear up to meet the global production standards and tap the opportunity to manufacture ‘International products at Indian Price’ in India.
KC Green Revolution Pvt. Ltd
“We have been manufacturing foot-operated waste bins for the hospital segment for medical waste disposal as per European standards. We have recently established our distributors in Kenya, Trinidad and Tobago, Dubai, Doha, Georgetown and across India. Our future plans is to launch a world class automatic version of sanitary napkin bin.”
Soma Specialities
“From just one model that we were struggling to sell from 1992 to 2002, we have been able to design, develop and manufacture over 15 different machines on our own and sales of each of these machines is highly encouraging. There are a lot of European manufacturers calling us to outsource design, development and production for India centric models as they have identified India as one of the largest potential markets. They have more confidence in quality
and durability of Indian products as compared to Chinese products. We have moved up from a production capacity of five machines per day to 50 machines per day in just a short period of six years ever since we moved into our new stateof- the-art manufacturing facility.
Santoni Electric Co. Pvt. Ltd
“Understanding needs of buyers here differ significantly from buyers in developed countries – in terms of both performance & durability. We have introduced high performance industrial cleaning systems – developed as per the application – for thousands of unique applications. We have found not just acceptability, but a high demand for designed & made in India products – both in the domestic market, and the international market. We are creating enough goodwill to be recognized as professional solution providers, rather than just equipment suppliers.”
CCASPL
“Our venture in product business is relatively new but have been in the cleaning service for about 23 years. We have over 30 distributors for our our brand “Mrinmoyee”. We are now gearing up to develop our export sales to other countries and at the same time increase our share of made in India products.”
Innovision Hygiene
“Development of products of international quality has been our strategy. We want to change the perspective of Indian mentality to Made in India which means ‘quality’. We have launched InnoVision Hygiene to change people’s thinking and also export from India. In the coming months we have plans to launch eco-friendly products.”
Kibble Enterprises
“When we stared manufacturing, people could not believe that high quality products could be made in India. Customers find it easier to buy our products rather than importing which also boosts our production line. We keep adding products on a regular basis and hope to do so in
future as well.”
Altret Industries Pvt. Ltd
“Our growth ratio is around 16%, which we consider as a good rate being our new venture. We are here for a long innings and hence, our focus is on quality products at reasonable cost, application of products, customisation and spread to Tier II & III cities.”
Kurian Abraham Pvt. Ltd
“Our success can be attributed to the fact that we have traditionally been a rubber based company. We have been managing large rubber plantations in Kerala and Tamil Nadu for over 60 years. Added to this we are also the largest processors of latex which is the raw material to make products like gloves and other utility products. Our sister concern Kanam Latex Industries is the Industry lead for surgical gloves in India too. And hence we have a lot of spill over R&D which helps us fine tune our products in our constant strive to make a better glove. We are working on some new products like electricians’ glove and radioactive
proof gloves now.”
