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Feminine hygiene products trends

Niir Project Consultancy Services has recently released its ‘Market Research Report on feminine hygiene products in India- Outlook & Forecasts Upto 2017’. Focussing on details like opportunities and challenges faced by the sector, market sizing, comparative analysis of key players, outlook and forecasts of important numbers for the next five years, it marks the current explosive growth rate of 21% that might reach to 25% in near future. While the report predicts the market to reach INR45.9 billion by 2017, growing awareness among Indian women about feminine hygiene, availability of low cost sanitary napkins in the market as well as rising women population will act as key enablers to the feminine hygiene products such as sanitary napkins & pads.

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