Dentsu Impact collaborated with We Are Water Foundation, the CSR wing of Roca for a ‘social experiment’ called #CloseOpenDefecation. The agency created a fake public toilet in Gurugram, near the Indian national capital Delhi to highlight the lack of adequate public sanitation facilities across the country.
People who entered the public loo were confronted with a railway track. Also, present were children and women holding placards that delivered dingy facts about the effects of poor public sanitation. Each sign resulted in the foundation contributing to the construction of toilets. The event was led by films highlighting the issue on social media.