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Electrolux Seminar Making Profitable Business Model

Christelle-QuerryTHE BUSINESS meet was part of a series of session conducted by Electrolux in various cities. Speaking with Clean India Journal, Christelle Querry, Global Segment Manager, Coin-Operated & Multi-Housing- Electrolux Professional, explained how to ensure lifecycle costs of laundry machines.

Laundry today is a necessity born out of the present lifestyle. Many households either do not have a washer-dryer at home or due to work life do not have the time to laundry at home. Moreover, branded clothes come with a specific wash tag requiring professional handling.


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Business Meet

Can anyone start a laundry business?

“Yes, why not?” said Managing Director of Quick Clean Anshul Gupta, who was hosting a seminar for those entrepreneurs who are laundry owners and those who plan to invest in a new laundry set up.

Briefing the gathering, Anshul highlighted the business model in setting up a laundry with Electrolux products and solutions. Some of the entrepreneurs who had already got a laundry set up were looking at upgrading their operation with the new systems introduced by Electrolux. During the interactive session, few of the attendees who were looking at options of setting up new laundry outlet were given a complete run down of the investment, process options, business model and customer acquisition.

Explaining self-service launderette solutions as a growing and profitable business model, Anshul also explained that quick access and great washing results ensures loyal customers.[/box]In case of hospitals, hotels, restaurants and industries, there is a strong focus on hygiene. Where clean linen is a necessity, there is a need for professional linen cleaning. India being a large country with a fast growing population, the needs for professional laundry cleaning solutions are developing rapidly.[/box]

Laundry Practices in India

“Electrolux Professional has been in India for quite a good number of years now and has acquired a good experience and knowledge of the professional laundry market.

Some of the key trends include laundries becoming more automatized, with equipment of advanced technology. Further, new concepts have been implemented to benefit from these technologies.

Referring to those new concepts, I would appreciate to take two very successful and strong examples introduced by visionaries who want to contribute to the welfare of their “neighbours”. The Gupta’s brothers, owners of Quick Clean Ltd, have successfully implemented Laundromats and Lagoon set ups (the very unique wet cleaning solution developed by Electrolux and the only solution endorsed by the famous company Woolmark) in the Indian market.

With hygiene in mind, easy and fast linen cleaning processes is accessible to all through the state-of-the-art laundromats, now available in over 200 outlets installed in less than five years across India.

With a unique concept to clean very delicate garments, Lagoon enables outstanding results with most precious textiles and fine wool labelled dryclean only. It has an improved loading factor, enhanced cleaning action and faster process timing. Lagoon has been a real game changer in the Indian laundry market.

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