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Educating customers about quality

With over 10 years experience in the industrial cleaning segment, Mumbai based manufacturer of cleaning chemicals Satol Chemicals has diversified into the yet to be tapped institutional cleaning segment. Bhavesh Parsana, Managing Director shares his views on the company’s business and future plans.

Since its inception in 1999, Satol Chemicals has lived up to the customer expectations. Can we understand more about the company and its operations?

Satol Chemicals as the manufacturer of specialty chemicals entered the market of Industrial Cleaning in 1999, when plethora of global players had their dominance. Within 13 years, Satol has successfully achieved a major market share and has become one of the leading players in industrial cleaning for Breweries, Beverages, Dairies & Food Processing units.

With the same vision of replicating this success in Industrial cleaning, Satol has entered into Institutional cleaning segment. Satol Chemicals provides cleaning and housekeeping products for Floor Care, Washroom Care, Kitchen Care, Glass Care etc with proven results. We are also exporting our products to South East Asian market.

We have a manufacturing unit at Parwanoo, Himanchal Pradesh, in one of India’s best Special Economic Zone (SEZ), backed by a team of researchers. The company has professional and specialized marketing teams for F&B, Dairy, Export and Institutional Divisions.

So how do you plan to expand?

In the Industrial segment, we have been catering to Breweries, Food and Beverage Industries, Poultry and Hatcheries, Seed and Vegetable processing & Food Processing industries, Dairy and Milk Processing. We have been very particular and focused about giving after sales service.

In the Institutional segment, we have chalked out a future plan for a period of ten years based on the rate of industries growing in our country. There is a huge difference between the numbers of industries entering into business vis-à-vis the number of institutions. Numbers of institutions are more as compared to the industries and the client base is huge. Facility Management companies are our biggest clients for Institutional Cleaning chemicals.

To increase the customer base, we continue to invest in new products. Satol will also be investing in developing world class R&D Center and in expanding the manufacturing facility, which includes installation of new machinery.

What are the new products launched? How are you spreading awareness about the products?

Having introduced and established Floor Care, Glass Care, Washroom Care, Hand Care, Room Care and Kitchen Care range of Products, Satol Chemicals has launched a new specialty cleaner – Satol Supreme for cleaning coaches of the Indian Railways. Satol Supreme has given the desired results in cleaning toilets and areas inside the coaches with the application of only 5 to 10% solution. Satol Supreme is a multipurpose paste cleaner, which removes old and hard stains of Paan, Gutkha, Rust etc. from any hard surface, as it contains corrosion inhibitors.

Among the other products, which are launched by Satol Chemicals include Sanifoam for acid foam cleaning in washrooms and Satofoam CL, a chlorine based alkaline foam cleaner which has the attributes of cleaning, disinfecting and descaling.

Other newly launched products are Satol Stenza AR – Adhesive Remover, Satol Degreaser- heavy duty degreaser & deep cleaner, Satol Stenza PR to remove paint from hard surface and Satol Room Freshener.

We are spreading awareness through our Pan India network of sales and marketing professionals for direct and indirect marketing of products. The company provides training and technical support, periodically participates in exhibitions/ trade shows and prints media advertisement.

We want to make an extensive geographic reach covering Tier II & III Indian Cities and International Market. We will continue to introduce a range of new Specialty Cleaner as per Industry need with focus on Government Institutions and Corporates.

With the evolving cleaning sector and changing customer preferences, what are the challenges you face?

Not only cleaning but good cleaning chemicals are also meant to increase the lifespan of your property. Our message to the industry is that one should use chemicals in a proper way. Lack of awareness is also major challenge. We have been offering techno marketing and educational support to FM companies to address this challenge.


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