How to put idle time to its best use can be learned from six Mumbai based housewives. The ladies formed an environment friendly group called ‘Are you reducing, reusing, recycling?’, also known as RUR, two years ago. The group has since been organising awareness programmes in offices & colleges and eco-kid programmes in schools. It also works closely with authorities, sets up collection and compost centres in schools to recycle waste and conducts research on natural alternatives. The RUR also takes effort to conserve light and water and recycle garbage. It has managed to convince the supermarket chain Sahkari Bhandar to promote cloth bags and reduce its plastic usage by 70%.