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Dabur plans to enter home cleaning products market

Aiming to tap the fast growing home cleaning products market in the country, FMCG company, Dabur is expanding its range of kitchen and home cleaners and fresheners.

Targeting a 10% market share of the 1,500 crore home cleaning products segment in the country, over the next two years, they are bringing in new products and repackaging and relaunching existing ones.

With consumers today becoming more hygiene conscious and seeking more innovative products for homes, demand for specialized cleaners is on the rise. The company is planning to capitalize on the widespread housing and construction boom across the country, which has led to a rise in the number of modern homes and an increasing awareness about hygiene.

‘Dazzl’, which is useful both as a kitchen and floor cleaner, will be the first new brand to come out from Dabur in the last 10 years. In the toilet cleaning segment, the company plans to relaunch the ‘Odonil’ brand.

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