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Cleaning Market in the ‘Heart of India’

While Gujarat has been a focus for businesses over the last two years, another fast growing region that has been drawing attention in the ‘Heart of India’ is the North-Central region of India. The BIMAROU (Bihar, Madhya Pradesh, Rajasthan, Odisha and Uttar Pradesh) States have in fact attracted huge investments in infrastructure and industrial sectors, including automobile, manufacturing, food processing, cement, and others. This region, thus holds immense market potential for cleaning & hygiene, waste & pest management and FM-soft services. Suprita Anupam reports on the potential market of Madhya Pradesh.

The north-central (NC) region, which houses around 30% of the country’s cement plants, is fast becoming a hub for automobile, pharma, healthcare, hospitality, IT and other industries. Currently, 23% of large automobile plants and 16% of the auto and ancillary units are based in NC region. Over Rs.679,000cr investment plans for Madhya Pradesh over the next few years was announced at the
recently concluded Global Investment Summit 2014, Indore. With top companies having presence in the NC region and huge investments in the pipeline, the cleaning & hygiene industry is poised for a substantial boost with over 70% of the cleaning market still untapped.

GSDP The future scenario can better be understood by one example. NTPC and Reliance have been working on their Rs. 20,000cr and Rs.25,000cr investment plans in Madhya Pradesh; NMDC and NALCO too have announced to set up thermal power plants at a
cost of Rs.22,000 crore… These major investments itself is supposed to create a Rs.100cr business window for the cleaning segment.

The State offers a number of fiscal and policy incentives for businesses under the Industrial Promotion Policy, including
single window clearance policy.

Vibrant Base
• Major auto manufacturing base
• Largest producer of radial tyres in India
• Largest soya processing hub in India
• FMCG consumer electronics hub
• Hub for pharmaceutical and herbal products
• Rapidly growing textile and apparel hub
• A growing gems and jewellery centre

Pia ChartIn 2013-14, the investments made in the State were to the tune of US$94.5 billion.

In 2014, while the Pharma Industry registered a growth rate of 10.9%, MP showed one of the highest at 19.3%. More than 300 medium and large scale companies and 12 mega projects are either running or are under construction phase.

Pithampur Industry Area
Total Companies: 2000 approx.
Running: 1386
M/L: 312
Mega: 12
Under Construction 143
M/L: 7
Mega: 11
Crystal IT Park Indore SSI: 10
Electronic Complex: 112
SEZ
Total: 66
M/L: 55
SSI: 10

While Gujarat has been a focus for businesses over the last two years, another fast growing region that has been drawing attention in the ‘Heart of India’ is the North-Central region of India. The BIMAROU (Bihar, Madhya Pradesh, Rajasthan, Odisha and Uttar Pradesh) States have in fact attracted huge investments in infrastructure and industrial sectors, including automobile, manufacturing, food processing, cement, and others. This region, thus holds immense market potential for cleaning & hygiene, waste & pest management and FM-soft services. Suprita Anupam reports on the potential market of Madhya Pradesh.The north-central (NC) region, which houses around 30% of the…

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