Expectation from the market
With cleaning on the national agenda, the cleaning industry expectations are running high as players await demand to shoot. “We assume that the market will continue to grow as more and more customers understand that improving cleanliness and hygienic standards are not costs but investment into their staff and their facilities,” says Ruediger Schroeder, Managing Director, Karcher Cleaning Systems Pvt. Ltd.
“As the awareness of the possibilities, advantages, cost savings and most importantly effectiveness of mechanised cleaning over traditional method increases, the market will continue to grow,” adds Varun.
Determining Cost Factor
Over the decade, the cleaning industry has been educating the market on the need for mechanization of cleaning activities.
“At present, the scenario is such that every buyer wants the product at the lowest price and there is no consideration for technical specification or the right product for the right application. Buyers should choose the correct machine for the correct application and then make an apple to apple comparison before negotiating on prices. Also, it would be great that the latest cleaning technology from around the globe is embraced and adopted. It is high time that market needs to mature and look at adapting new cleaning technologies. Even today customers insist on a demo of a basic vacuum cleaner, simply because awareness is poor,” says Vivek.
Today, the critical challenge is to move the market from being pricedriven to technology orientation. “We are working towards introducing the right machine for the said application and price should be viewed from lifetime of the product rather than only point of purchase. Correct technology, while being initially difficult, brings long term benefits for all concerned and helps in achieving the hygiene objective of the said investment,” explains Puneet.
Benefits and Challenge
Cleaning in India today is a national statement. “In fact, Swachtha has become glamorous,” says Puneet. People in high office take pride in cleaning. “For the first time, we have a wave of consciousness developing across segments in the country. With PM as our brand ambassador, cleaning industry is in extremely good space and it needs to work harder to make India one of the cleanest countries,” adds Puneet.
“However, it took too long from the initial announcement of Swatch Bharat in 2014. It is only now we see some positive signs, as the different government agencies are starting to define their initiatives and programs,” states Ruediger.
“It will take time to realize its full potential, we still have a long way to go, but we are definitely heading in the right direction,” emphasizes Varun.
However, the entire clean India campaign has a drawback which directly impacts the cleaning industry demand. “The benefit to cleaning equipment suppliers is minuscule since the government has not advocated adoption of mechanised cleaning techniques and equipment in its initiatives. Even today, we have to make people aware and educate them on the use of mechanised cleaning and its benefits and also to convince them to adopt newer cleaning techniques,” laments Vivek.
The Make in India campaign again does not directly work to the advantage of equipment manufacturers and suppliers. “The import duties on certain integral components and machines which cannot be sourced locally are extremely high and no relaxation of these duties dissuades manufacturers from full scale manufacturing and production,” adds Vivek.