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Changing Trends & Washroom Hygiene

Presently, the concept of washroom hygiene in Asia, especially India, has graduated. “Historically, organisations would choose to fragrance their washrooms as a solution to mask unpleasant smells. Now, it is common to see a whole network of decision makers wanting to fragrance areas both inside and outside of the washroom, and for different reasons.”

Enzyme-based, anion-based, bio-based… many such products have been introduced into the market to not mask but eliminate the odour. Hence, odour control technology and fragrance emission have entirely new connotations in washroom hygiene. “It is no longer just about the perception of a clean and fresh washroom, but instead, the whole user ‘experience’. As an industry, this means we are now looking at new types of decision makers, new ‘non-washroom’ fragrances and new technology to cater for these changing environments,” adds Paul.

One distinct trend is that the washroom market is starting to move away from the aerosol dispenser and is looking for new, more sustainable alternatives. “Disposal issues also rank highly as an important factor for venues. Users tend to look for products that can be easily disposed of (i.e. that are not hazardous and that can be thrown into normal waste). Non-restrictive transport issues can be an added benefit.”

The demand for eco-friendly and green products is on the rise too with more and more establishments seeking greener alternatives to traditional dispensing systems.

Among the washroom hygiene solutions, besides hand hygiene, traditionally there has been a much larger importance placed on feminine hygiene and various products including waste disposal units, sanitary towels, sanitary bag dispensers and waste disposal liners in the UK and Europe than in Asia. “This is changing.”

According to a new report published by Allied Market Research and entitled: “World Feminine Hygiene Products Market-Opportunities and Forecasts, 2015- 2022” the global feminine hygiene products market is expected to garner revenue of $42.7 billion, growing at a CAGR of 6.1% during 2016-2022. And Asia-Pacific and Europe are the highest revenue generating market for feminine hygiene products.

“In 2015, the Asia-Pacific region accounted for the largest market share of around 48.9%, owing to increasing awareness towards personal hygiene and higher adoption of sanitary pads in markets such as China, Japan and others. However, LAMEA (Latin America, middle east and Africa) is anticipated to grow at the highest CAGR of 7.5% during the forecast period owing to the increasing number of working women and the rising demand of tampons and panty liners,” explains Paul.

Seconding Paul’s thoughts, Amy Seretsky, Washroom Category Manager at Impact-Products, a UK-based manufacturer of feminine hygiene dispensers and receptacles, feels that much of the Asian market has seen slower growth and acceptance of feminine hygiene products. However, quoting the market report released in January 2017 by Transparency Market Research, she says, the Asian market will be one of the fastest growing areas of the world when it comes to these products.

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