Tata Chemicals recently launched ‘Tata Swach’ – a unique and innovative water purifier. The replaceable filter-based product, which is entirely portable and based on low-cost natural ingredients, delivers safe drinking water at a new market benchmark of Rs30 per month for a family of five.
Tata Swach is the result of years of collaboration between several Tata companies, including TCS, Tata Chemicals and Titan Industries. Based on an innovative concept developed by the TCS Innovation Labs – TRDDC, the Swach technology combines low-cost ingredients such as rice husk ash with superior nanotechnology. The efficiency of the product has been rigorously tested to meet internationally accepted water purification standards. Tata Swach is convenient to use. It produces clean and safe water without using electric power or running water, which is often not available in rural areas. The cartridge bulb is packed with purification medium which has the capability to kill bacteria and disease-causing organisms.