Today’s discerning traveller seeks homely comfort and a feeling of being associated during his or her stay in a hotel. The simplest way to add comfort to a guest’s stay is to present an ambience with pleasant and familiar aroma.
With the growing expectations of guests, hotels today are now a place to unwind and relax in a thoughtfully and ergonomically crafted room or suite. Guests thus seek a Home away from Home.
Lavishly decorated interiors, expensive bath fittings, elegant and class furniture, valuable paintings… add to the grandeur of a Hotel. But, even a slight foul smell can ruin the ambience of a palatial hotel.
Customisation is the need of the hour, as each hotel has its own specific fragrant requirements
Aroma can be selected in many creative ways, such as
• Season of the Year
• Name of the Hotel/Restaurant
• Interior Decoration/Colour Theme
• Application / Purpose
• Strategic Marketing
Fragrance holds paramount importance as it interprets the luxury, cleanliness and credibility of a hotel. The fragrance supplier plays an equally important role in providing comprehensive solutions based on the sound understanding of different concepts and practical knowledge of how to apply them in a judicious manner. Haphazard selection and application of aromas can have a daunting effect! Customisation is the need of the hour, as each hotel has its own specific fragrant requirements and a stereotype or off the shelf product may not work well.
New level of luxury can very simply be incorporated into the routine of the hotel by giving the opportunity to the guests to select their own ambience fragrance. This information can be collected at the time of filling of the reservation form. Specific areas where fragrances can play an important role are:
People interpret fresh-smelling clothes as the sign of a well-done laundry job. Add laundry fragrance at the time of the final rinse to ensure that the washed linen is not only clean, but also smelling fresh, free from off-notes of detergents; and is deodorised (from smells related to food, shoes, etc.).
- During routine cleaning of bathrooms, add lemon-type water miscible perfume to a mug filled with water and gently swirl; and then pour it in the wash basin in a circular manner. Guests will certainly feel pampered!
- Stock perfumed gel based air freshener in the wardrobe.
- Pour a few drops in the pot and when the guests use the flush, a burst of fragrance from “nowhere” will delight and surprise in equal measure.
Flowers form an essential part of hotel ambience. An added aroma to the fresh-floral atmosphere enhances guest appeal. Add water miscible, high impact aroma in the water before arranging the flowers.
Premium hotels have carpeted floor which adds to the visual appeal and enhances the entire décor. But, carpets absorb dirt and dust from the shoes along with moisture and tend to give out bad smell, spoiling the whole atmosphere. Frequent cleaning of carpets is not a viable option but spraying a specially formulated long-lasting carpet freshener can help. These solutions have diffusive accord of mossy, ambery and spicy-green notes that form a harmonious blend with the smell of carpets; thus rendering a clean and fresh smell.
Applying tilak on the forehead of the guests is a common welcome gesture in many premium hotels. Add a royal touch by applying traditional fragrant Attar on the sleeves of the guests at the time of arrival.
Guests form an impression of the cleanliness & hygiene conditions inside the hotel by observing the outside. If the hotel has clean, lush green lawns, well-kept trees and colourful flowers, they add to the clean ambience. Add to the delight of this splendid vista with a characteristic green-leafy and floral aroma.
Add a few drops of a highly diffusive, fruity fragrance blend in the water and create a soothing, fragrant ambience.
Aroma lamps have become widely popular as a handy device for aroma therapy and as a room freshener. Create a divine and meditative atmosphere in spas with Herbal Joss Sticks which combine the sanctity of natural herbs like Guggal, Loban, Jaifal, Javitri and Chandan.
A hotel can use odour neutralizes based on natural actives to effectively counter a wide range of unpleasant and offensive odours, including cigarette smoke, waste bins and animal odours.
An important aspect of cleanliness and freshness in eateries is not limited to just cleaning but also to creating an ambience which triggers the emotions of guests and compel them to walk in and eat. Such tempting ambience can be created with the help of gourmet fragrances like coffee, chocolate, biryani and masala which are available with leading perfumeries.
Create scent identity to reinforce a brand. These corporate scents will be unique, tailored to your identity, contain high quality ingredients and will be created by in-house experienced perfumers. Customers walking into your property anywhere in the world will feel at ease as they unconsciously recognize the unique scent identity.
Perfumer & Scent Branding Consultant
Sugandhco (P) Ltd-Lucknow