RB, (formerly known as Reckitt Benckiser) and Diversey has announced a strategic alliance in the North American industrial and institutional cleaning market. The expanded partnership builds on RB’s strength in convenient, ready-to-use solutions-via brands including Lysol, Airwick, Easy-Off and Resolve-and Diversey’s advanced institutional cleaning expertise in hospitals, schools, and office complexes across the country. The partnership will provide complete facility disinfection, cleaning and air care solutions for application across verticals, delivering upon specific end-user needs.
“This alliance with Diversey will help unleash the full power of RB’s brands and contribute towards our purpose of ‘Creating a Cleaner World’ by expanding the reach of our innovative products to healthcare facilities, educational institutions, and hospitality centres,” said Rahul Kadyan, Executive Vice President, RB North America for the Hygiene Home Business Unit.
“Growing our relationship with RB will significantly enhance Diversey’s Prosumer Solutions category and will provide Diversey’s distributor partners with greater access to the world’s most trusted brands and cleaning products,” added Paul Budsworth, President, Diversey.
